I didn't set out to start a seed company. I set out to stop negotiating at dinner. When my son needed more fiber in his meals, I started grinding organic flaxseed, chia, hemp protein and psyllium husk into a powder fine enough to disappear into mac and cheese, a fast food taco, or whatever he was already happily eating.
No taste, no texture, no fight. It turned out I wasn't the only parent doing that quiet math every day, so now I blend it in small batches here in Longboat Key: four organic ingredients, nothing else. You don't have to change what you eat, just what it does for you.